From managing fashion runways to building a luxury brand empire, Roberta ‘Bobbi’ Raffel has carved out a remarkable legacy in the fashion world.
Roberta married “The Profit” star Marcus Lemonis at their “intimate” wedding in Los Angeles in 2018. While many recognize her as the wife of entrepreneur & TV personality Marcus Lemonis, Raffel’s accomplishments as a fashion mogul stand tall on their own.
Here’s how Roberta Raffel became a powerhouse in fashion.
1. She Learned Business by Watching Her Father
Roberta Raffel was inspired early in life by her father, a World War II veteran who worked in Chicago’s lamp industry for over 30 years. His relentless work ethic shaped Roberta’s values, teaching her that success comes from perseverance, discipline, and resilience.
Though she fell in love with fashion at a young age, it wasn’t just the style that drew her in—it was the business behind the beauty that truly fascinated her.
2. She Started Behind the Runway Before Running the Show
Roberta began her fashion career as a sales manager, coordinating runway shows and managing modeling agencies. The fast-paced world gave her hands-on experience in fashion logistics, branding, and client management.
Her ability to blend creativity with commerce laid the foundation for her future as an entrepreneur and taught her how to scale fashion from concept to consumer.
3. She Founded Shopmarc, a High-End Fashion & Lifestyle Brand
Years into her career, Roberta launched Shopmarc, a luxury label offering designer clothing, accessories, and curated home décor. Her focus on quality and customer-first service helped the brand stand out in a crowded market.
As Shopmarc gained traction, Roberta mastered the intricacies of supply chains, trend forecasting, and brand identity, becoming a recognized name in luxury retail.
4. She Met Marcus Lemonis Through a Fashion Trade Show
Roberta met Marcus Lemonis in 2016 at the COTERIE women’s fashion trade show in New York City while pitching her business. Their connection began professionally but quickly turned personal.
In late 2017, Marcus proposed during a holiday gift exchange.
The couple tied the knot in February 2018 at the iconic Hotel Bel-Air.
5. She & Marcus Are a True Power Couple in Business
Roberta and Marcus have built more than a marriage—they’ve built a brand together.
With Roberta contributing to Camping World and Marcus supporting the growth of Shopmarc, the duo has created a business collaboration rooted in trust and respect.
They balance each other’s strengths, support each other’s goals, and navigate challenges as a team, proving that love and entrepreneurship don’t have to be separate paths.
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Roberta Raffel, Marcus Lemonis’ Wife: 5 Fast Facts You Need to Know