Taylor Swift Purchased Her Masters and Now Her Album Catalog is Skyrocketing

One thing is for sure: Taylor Swift’s massive fan base will always come out in full force to support their girl. She announced on her website on May 30, 2025, that she had finally purchased her master recordings, meaning she finally owned her music, and the Swifties were ready to celebrate with her.

According to Billboard, and the earliest data, the six albums released by Big Machine and her subsequent albums and re-recordings on Republic, jumped to an average of nearly 35,000 album consumption units for that one single day.

Taylor Swift’s Fans are Celebrating by Buying and Streaming Her Music

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Loads of Swifties celebrated the pop superstar finally purchasing the masters of her first six studio albums in her catalog by throwing a listening party. According to Billboard, they were flooding the digital services to download more of her albums and streaming more of her songs.

On May 31, 2025, the day after Taylor Swift announced that she now owned her music, there was a 55.1% increase in consumption from the average daily activity in the prior 12-day period. According to preliminary data from Luminate, the numbers for May 31, 2025, were even bigger than Friday’s performance for the overall Swift catalog.

Taylor Swift’s Announcement Turned Into Millions of New Streams and Dollars

According to Billboard, it wasn’t just individual songs that were in heavy rotation, but album downloads for Taylor Swift’s music jumped from slightly over 100 units a day to over 5,000. Meanwhile, physical albums improved to averaging just over 4,000 copies for the two days, which is 153.2% greater than the less than 2,000 copies her catalog averaged in the previous period.

Overall, surging album sales made up nearly 54% of Swift’s catalog’s album consumption unit increase. When it came to streaming, Swift’s catalog on May 30-31, 2025, averaged 32.91 million streams, a 35.6% increase over the 24.26 million streams her music accumulated as an average over the 12 days preceding the May 30 announcement.

We also can’t forget about good old-fashioned radio, which celebrated with Taylor Swift by putting her music into an even heavier rotation, if that is even possible. The bottom line is that whenever Taylor Swift decides to celebrate anything at all, she clearly has millions of people more than ready to join her at the drop of a hat.