Justin Bieber Releases New Family Photos Featuring Son Jack Blues Before Hyping New ‘Swag’ Album Release

On July 10, 2025, Justin Bieber released a set of new pictures featuring his wife Hailey and their 10-month-old son, Jack Blues.

The musician posted the snaps, which were reshared by Complex, to his Instagram Stories. In the shots, a shirtless Bieber poses in baggy jeans while rocking green slides that appear to be from his new Skylrk fashion brand.

The “Stay” singer is accompanied by wife Hailey Bieber, who was dressed in similarly baggy jeans and a simple white tank top. The 28-year-old model hold baby Jack Blues, who was born August 22, 2024, per People, on her hip in one shadowy black and white picture.

In another, the Rhode founder leans her head on Bieber’s chest as he reclines on a couch covered in quilts.

After dropping the new family photos, Bieber hyped is forthcoming new music by sharing a shot of a billboard featuring what appeared to be an album cover that showed the superstar lifting a baby, possibly Jack Blues, over his shoulders. The cover was emblazoned with the word “SWAG.”

UGC content creator @olabeeisi commented on the Story, “Something is coming omg.” The Hollywood Reporter says Justin Bieber’s new album is expected to drop tomorrow, July 11, and includes features from Gunna, Sexyy Red, and Cash Cobain.

STORY DEVELOPING.

Justin Bieber Released New Pictures of Jack Blues the Same Day As Skylrk Launch

The new family photos came the same day Justin Bieber made a post to his Instagram page in which he declared, “www.skylrk.com website liveeeeeeeee,” adding a kiss emoji.

The site currently features shades, beanies, hoodies, tank tops, and slides for sale in an assortment of electrifying colors.

As you know, the 31-year-old launched the fashion brand after parting ways with his former label, Drew House. “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life,” Page Six says he declared back in April, before telling fans, “Don’t waste ur money.”

Has Justin Bieber Shown Jack Blues Bieber’s Face?

Although they have posted photos of their son several times over the past 10 months since his arrival, Justin and Hailey Bieber have not yet revealed the tot’s face.

Around the beginning of June 2025, Bieber set fans on alert by captioning at Instagram Stories video of a baby spinning in a bouncer, “FIRST LOOKS AT JACK BLUES BIEBER.” However, the post turned out to be a joke, as it was simply a meme taken from a humorous TikTok page.