‘Love Island USA’ 2025: The Real Winners on Social Media

While the winners of “Love Island USA” season 7 were crowned this week on Peacock, the show has also created a new generation of social media stars. Thanks to a new study by Heepsy, we now know which islanders gained the most social media popularity while on “Love Island USA” 2025.

Top 10 ‘Love Island USA’ Contestants

For their study, Heepsy tracked Instagram follower gains during the 30-day period leading up to the July 13, 2025, finale. During that finale, fans of the show watched Amaya Espinal and Bryan Arenales be named the winners of season 7.

While Amaya and Bryan were named the winners, this study purely focused on Instagram growth. At the same time, they were collecting background information, including age, hometown, occupation, and current follower counts.

Here is a breakdown of the top 10 “Love Island USA” 2025 contestants based on their Instagram follower growth during the last 30 days of the season:

1. Huda Mustafa – She ended the show with 2.8 million followers, a gain of 2.4 million followers.
2. Amaya Espinal – She ended the show with 2.5 million followers, a gain of 2.2 million followers.
3. Chelley Bissainthe – She ended the show with 1.3 million followers, a gain of 959K followers.
4. Olandria Carthen – She ended the show with 1 million followers, a gain of 870K followers.
5. Jose ‘Pepe’ Garcia – He ended the show with 774K followers, a gain of 707K followers.
6. Cierra Ortega – She ended the show with 856K followers, a gain of 693K followers.
7. Jeremiah Brown – He ended the show with 747K followers, a gain of 670K followers.
8. Nicolas Vansteenberghe – He ended the show with 773K followers, a gain of 608K followers.
9. Ace Greene – He ended the show with 1.4 million followers, a gain of 529K followers.
10. Iris Kendall – She ended the show with 705K followers, a gain of 503K followers.

A Breakdown of Those Rankings

While Huda didn’t win “Love Island USA” 2025, she did top the rankings with the most Instagram followers. The 24-year-old fitness coach from Raleigh, North Carolina, now has 2.8 million followers, which makes her the most popular islander on social media.

Speaking of fitness coaches, four of the show’s healthcare and fitness professionals made the top 10. This seems to point to the fact that Americans have a high interest in wellness-focused influencers.

Huda led the top 10 by gaining 2.4 million Instagram followers during the final month of the show. Overall, the top 10 contestants on this list gained over 10 million followers on Instagram.

Amaya came in second in the rankings by gaining 2.2 million followers. However, she and Bryan split the $100,000 prize for winning the show, so she banked that in addition to the massive growth on social media. Meanwhile, Bryan didn’t even crack the top 10 in follower growth.

In a statement, Tabi Vicuña, founder of Heepsy, said: “Huda Mustafa gaining more followers than the actual winner proves that being popular online is different from winning the competition.”