Kylie Jenner Stars in New Campaign for Miu Miu: VIDEO

Kylie Jenner’s latest fashion venture is as a model and muse for Miu Miu’s Fall 2025 campaign. In the iconic luxury brand’s latest advertisements, Jenner shies away from her signature come-hither vibe in favor of high-fashion poses.

The reality star is shown rocking a chunky knitwear skirt and sweater combo in a deep green color, accessorized with embellished black socks paired with flat black oxfords. 

In another look she wears slouchy gray slacks and a fetching black hat, and in another the Khy founder dons an oversized coat and carries a bubblegum pink purse.

A New Class of Celebrity Models

Miu Miu, the sister label of Prada, is known for its youthful yet ladylike pieces. The 2025 Fall campaign is called “Femininities” and features an eclectic group of models. Shot with monochromatic backdrops, the advertisements put the clothes at center stage.

But the star power is undeniable. Aside from Jenner, the campaign features French singer Lou Doillon, actor Rila Fukushima, musician Towa Bird, actor Myha’la, rapper Cortisa Star, and artist Yura Romaniuk.

In recent years, other high-end fashion brands have also taken to featuring non-models in their campaigns. In June, Saint Laurent premiered its Fall 2025 campaign with actor Christopher Walken as its star. In 2023, luxury fashion house Loewe chose the late Dame Maggie Smith as its face, who was 88 years old at the time.

Kylie Jenner’s New Fashion Collaboration

Jenner, who launched the fashion brand Khy in 2023, recently teamed up with Frankies Bikinis for a sexy summer collab. The OG influencer took to Instagram to share a sneak peek of the line and share her excitement. “ahhhh I’ve been dreaming of creating the perfect vintage bombshell-inspired swimwear …” Jenner wrote. 

The Khy X Frankies Bikinis line became available on July 16. The website reads: “Co-designed by Kylie and Frankies Bikinis founder Francesca Aiello, this collection draws on bombshell silhouettes and vintage intimates to create Cloud Cups™—a reimagining of the classic push up bikini.” Pieces from the collection range from $85 for satin bikini bottoms to $195 for satin mini dresses.

Jenner’s beauty brand Kylie Cosmetics is still going strong as well. In February, the brand launched new products, and Jenner spoke about her own beauty evolution.

“I’ve definitely cut down on my make-up routine and have been leaning towards a more natural make-up look,” she shared with Dazed. She continued, “taking care of my skin is even more important since I’m letting it shine through more.”