Kim Kardashian knows how to make headlines; that’s a given. But one thing that she knows best is how to make money, and fast! We have to give her that one.
Since launching Skims in 2019, she’s turned shapewear into a billion-dollar empire, offering everything from sculpting bodysuits to loungewear and lingerie. But her latest drop has even die-hard fans raising their perfectly arched brows.
Enter the “Seamless Sculpt Face Wrap.” Yes, you read that right…a face wrap. But not just a regular one, it’s one that retails for $48. What exactly does it do? It promises jaw support and everyday comfort thanks to a blend of Skims’ signature compression fabric and collagen-infused yarns. It also comes in two shades, Clay and Cocoa, in case you’d like to be more discreet with it. But what’s more amazing about the whole thing is that it sold out almost immediately.
Kim Kardashian’s Latest Skims Launch Has Everyone Talking
In a recent Instagram video, according to Buzzfeed, Kim beamed: “OK guys, so you know we’ve been doing shapewear for a really long time, and now we are gonna offer amazing face shapewear, which is just such a necessity… It just snatches your little chinny chin chin.”
Sure, the branding is smooth. The execution, well, we’ll say it’s polished. But the reception? Not so much. Social media wasted no time tearing into the launch, with critics calling out what they see as yet another impossible beauty standard in stretchy beige fabric.
“Just a reminder to all you young ones, I’m almost 40. Never had a single one of these and used the same face moisturizer all my life. This won’t stop the aging process,” one Instagram user quipped.
- “I got a better one: quit smoking and alcohol, drink your correct amount of water per day, and have your back posture in mind..”
- “What in the handmaid’s tale is this?”
- “Propaganda I’m not falling for. Feeling like I shouldn’t age or look like I’ve aged.”
Others couldn’t ignore the irony.
- “If this works so well, why didn’t Kris Jenner use this instead of spending thousands of dollars on a facelift?” one person commented.
- Another asked bluntly, “Does Kim wear this every night?”
Fans Sound Off
It’s a fair question, especially considering the Kardashian family’s well-documented history with cosmetic procedures. Critics argue it’s disingenuous to market a “snatching” tool when the brand’s founder hardly relies on Velcro and collagen yarn to sculpt her jawline.
Still, a few people did point out potential benefits. Some noted the wrap could help those suffering from TMJ or post-op swelling. But even that didn’t soften the blow for many who felt the messaging reinforced toxic beauty ideals rather than promoting wellness.
Despite the hesitant comments to see if it actually works or not, we’ll give it to Kardashian for still thinking of innovative stuff to sell. I mean, these sold out in seconds. SECONDS. Who works harder than Kimmy? No one… except probably Beyonce or Taylor Swift. But still, it’s brilliant, and she knew this was going to work well, so we’ll have to give her multiple props for it.
What’s Next for Skims?
Let’s face it, Kardashian has always been a polarizing figure. Part reality star, part business mogul, part cultural thermometer. She’s built a brand on transformation, and for some, this face wrap is just the next chapter. For others, it’s a bridge too far.
Whether it becomes a staple or fades into the archives of Kardashian experiments (RIP KKW Beauty), one thing’s clear, the conversation around beauty, odd products, and influence isn’t going anywhere.
Love it or loathe it, Kim’s chin-snatching saga has struck a nerve, right at the jawline. *Wink, wink!*
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Fans React to Kim Kardashian’s New Skims Face Shapewear