Despite his continued interest in keeping his family, including his wife Hailey Bieber and their 11-month-old son Jack Blues, out of the public eye, Justin Bieber has few qualms about sharing personal updates on his music and business ventures on social media.
Most recently, the “Daises” singer took to Instagram to tease a potential new addition to his comfort-oriented SKYLRK brand.
Bieber Shares Latest SKYLRK Prototype on Instagram
Originally conceptualized as a fashion brand, Bieber launched SKYLRK on July 10, just hours before the Grammy winner released his 7th studio album “Swag.” In its first product launch, SKYLRK featured a number of apparel items including hoodies, sweatpants, sunglasses, toques and more.
Though Bieber reportedly has full creative control over SKYLRK, the brand is headed by lead designer Finn Rush-Taylor, a former professional soccer player from Scotland’s Western Isles. Prior to joining Bieber on the new venture, Rush-Taylor has lent his talents to sportswear brands like Adidas, Puma, Vivobarefoot and Crocs.
While the fledgling brand is still finding its footing in the apparel market with its colorful catalogue, Bieber teased that SKYLRK’s next drop could see its first foray into the homeware market.
On August 20, Bieber took to Instagram to tease his latest concept – a futuristic bright orange bench. Featuring a wave-like pattern reminiscent of SKYLRK’s previous branding, Bieber wrote in the caption, “Brought this @skylrk concept bench to life. First prototype. So grateful.”
The concept image was accompanied by real-life snaps of a wood-and-foam prototype of the bench, seemingly crafted by the singer himself.
It remains unclear as to whether the design will eventually become part of SKYLRK’s line-up. Bieber similarly has yet to confirm that the brand will officially enter the furniture market in future product drops.
SKYLRK’s launch comes after the singer publically distanced himself from Drew House, the streetwear brand he co-launched with former stylist Ryan Good in 2019, in April 2025.
Inside the Bieber Family’s Growing Empire
Bieber’s SKYLRK launch comes three years after his wife, Haily Bieber (formerly Baldwin) launched her own consemtics brand Rhode Beauty in 2022. Famous for producing phone cases with a specialized holster for carrying the company’s signature lipgloss, Rhode earned an impressive $212 million in the 2025 fiscal year alone, adding to the Bieber family’s empire. Between their respective companies and Justin’s music career, the couple boast an estimated net worth of nearly $400 million.
GettyThe “Baby” singer reportedly also pocketed $200 million by selling the rights to his back catalogue of hit songs to Blackstone-backed Hipgnosis Songs Capital in 2022.
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Justin Bieber Teases Latest Addition to His SKYLRK Brand