Heidi Klum, 52, Promotes Her Brand With a Tiny Bikini & Floatie [PHOTO]

Heidi Klum has promoted her latest business venture while on the beach wearing a bikini, and she looks incredible! But what does her swimsuit and stunning appearance have to do with smoothies?

Heidi Klum Posts A Stunning Bikini Photo

In the photo, which Klum posted on Instagram on July 24, she smiles into the camera while wearing a brown bikini. The former “America’s Got Talent” host paired her beach look with sunglasses, and her hair was loose and wavy, like she had been swimming all day. Klum also posed with a kiwi floatie and stood in the middle of the ring.

The caption of her post had nothing to do with her swimsuit but was to promote her smoothie as she wrote, “Have you tried my smoothie @erewhon?” She also added several kiwi emojis.

Klum disabled the comments, and her fans could not react to the post, but they could still use the “like” function. She followed the post with another photo on Instagram on the same day. This time, she wore a stunning white dress and a kiwi necklace. “Go get your Kluminator @erewhon,” she wrote in the caption. “Erewhon proudly supports @childrensla – a nationally ranked children’s hospital focused on providing freestanding acute care in the East Hollywood district of Los Angeles.”

On Sunday, July 26, Klum posted a photo of herself drinking a kiwi smoothie.

Heidi Klum Reflects on Aging

In an interview with Harper’s Bazaar in February 2025, Klum, who was 51 at the time, said she feels 35. She also discussed the things that she loved about aging. “It’s not as much loving myself more as it is appreciating change. I am heavier than I was before–not intentionally, but when you’re younger, your metabolism is different,” she said.

She continued, “When I was younger, I never tried to look the way I looked. Now, I’ve evolved a little bit, and I feel great in my skin–way more now than back then. Accepting these changes is just the course of life; I have love handles, but I’m not even worried about it.”

These are thoughts she has echoed in later interviews, including one with Entertainment Tonight in April 2025. “To be honest, I don’t let this number change my path or what I do,” Klum said. “It is for me just a number because I don’t feel 50, you know? I mean, sometimes I look in the mirror and I’m like, ‘Oh yeah, I am 50,’ but internally, I feel like I’m 25, I’m full of energy.”